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Tuesday, 15 March 2011


The Electric and DC Shoes announce a partnership to celebrate creativity at the Speed of Life

Life is moving increasingly faster, the pressure is perpetual and its seemingly all about progress. DC Shoes and The Electric, DJ Vadims new super group, have teamed up to launch The Speed Of Life. A mission to get you to realize the hidden depths of cities, to bring people together in celebrating creativity to launch The Electrics debut album; Life is Moving.

This weekend, 24 electric blue bikes were placed in secret locations around London for one week only. Finders of these bikes will need to snap the best pictures and take the best video sitting astride these rare duel wheeled monsters there are NO limits to the brief get naked, dress as animals, cajole a celebrity in to joining you (maybe all at the same time) and upload the result to

The best shots are chosen every few days by The Electric and members of the pro bike and snowboard rider teams from DC with chosen shots and videos winning copies of the album, DC shoes, top of the range DC snowboards and one of the most sought after bikes around, the SE Racing 2010 DC x PK Ripper Fixed Gear.

alternative image textThe Electrics debut album, Life is Moving, is out on general release today and they launched the album to a sold out Koko in Camden on Saturday night. This group comprising of DJ Vadim, Pugs Atomz (Chicago's finest upcoming MC), UK sultry soul-stress Sabira Jade and is more than just sick production, soul, broken beats, or battle raps. Life is Moving Is tipped to be one of 2011s hottest albums, which will not only take over the UK, but the World.

So, lets get a recap on one of the most exciting competitions around, shall we?

1. Find an Electric Blue Speed Of Life bike - be sure to follow clues on Twitter and Facebook
2. Get creative! Express yourself, grab your friends and get a photo with a bike
3. Upload that cracking shot at
4. Get your mitts on a prize
5. Find the next bike

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