Tuesday, 15 March 2011
FIND A BIKE WIN A PRIZE FROM DC SHOES / THE ELECTRIC
The Electric and DC Shoes announce a partnership to celebrate creativity at the Speed of Life
Life is moving increasingly faster, the pressure is perpetual and its seemingly all about progress. DC Shoes and The Electric, DJ Vadims new super group, have teamed up to launch The Speed Of Life. A mission to get you to realize the hidden depths of cities, to bring people together in celebrating creativity to launch The Electrics debut album; Life is Moving.
This weekend, 24 electric blue bikes were placed in secret locations around London for one week only. Finders of these bikes will need to snap the best pictures and take the best video sitting astride these rare duel wheeled monsters there are NO limits to the brief get naked, dress as animals, cajole a celebrity in to joining you (maybe all at the same time) and upload the result to
The best shots are chosen every few days by The Electric and members of the pro bike and snowboard rider teams from DC with chosen shots and videos winning copies of the album, DC shoes, top of the range DC snowboards and one of the most sought after bikes around, the SE Racing 2010 DC x PK Ripper Fixed Gear.